Judy Patton, President
Judy is the founder of Research Between the Lines, and before that, Food insights. Judy's passion for marketing research started when she discovered that she could use her psychology degree to understand consumers rather than do therapy (though sometimes they overlap).  For almost 30 years, she has been providing clients with the information they need to make key decisions, ranging from research for Saturn during the six years preceding its introduction, to the research that resulted in the launch of the Boston Market brand of prepared frozen foods, one of the most successful retail product introductions ever.  In addition to moderating and conducting quantitative projects, Judy designs ongoing research programs using the most appropriate research techniques for each client.

Judy received a Master of Science in Psychology from the City University of New York, Brooklyn College, and a Professional Researcher's Certification (PRC) from the MRA, and is an active member in the Marketing Research Association, American Marketing Association, and the Qualitative Research Consultants Association.

Marcy Larson, Vice President
At Research Between the Lines, Marcy is charged with project oversight and client satisfaction. One of her roles is to insure that the research design and target audience make-up will maximize the "actionability" of the research. Marcy has worked in Marketing and Market Research for the last 20 years, working at companies like Sara Lee and American Express.  Her experience is wide-ranging, including food, small durables, B to B, mid-market companies and sports.

Marcy holds a Bachelor' degree in English Literature from Colgate University and an MBA from The Keenan-Flagler Business School at the University of North Carolina, Chapel Hill.