judy patton - team page bw

Judy Patton, President
Judy is the founder of Research Between the Lines, and before that, Food insights. Judy's passion for marketing research started when she discovered that she could use her psychology degree to understand consumers rather than do therapy (though sometimes they overlap).  For almost 30 years, she has been providing clients with the information they need to make key decisions, ranging from research for Saturn during the six years preceding its introduction, to the research that resulted in the launch of the Boston Market brand of prepared frozen foods, one of the most successful retail product introductions ever.  In addition to moderating and conducting quantitative projects, Judy designs ongoing research programs using the most appropriate research techniques for each client.

Judy received a Master of Science in Psychology from the City University of New York, Brooklyn College, and a Professional Researcher's Certification (PRC) from the MRA, and is an active member in the Marketing Research Association, American Marketing Association, and the Qualitative Research Consultants Association.

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marcy larson - team page bw

Marcy Larson, Vice President
At Research Between the Lines, Marcy is charged with project oversight and client satisfaction. One of her roles is to insure that the research design and target audience make-up will maximize the "actionability" of the research. Marcy has worked in Marketing and Market Research for the last 20 years, working at companies like Sara Lee and American Express.  Her experience is wide-ranging, including food, small durables, B to B, mid-market companies and sports.

Marcy holds a Bachelor' degree in English Literature from Colgate University and an MBA from The Keenan-Flagler Business School at the University of North Carolina, Chapel Hill.

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photo - carol winfrey

Carol Winfrey, Vice President
Carol is primarily in charge of business development for Research Between the Lines.  She was most recently the Vice President of Marketing at Tecta America Corp, a national commercial roofing company, where she developed the marketing function for the start-up company, and oversaw its growth to the largest in its industry. Prior to Tecta, Carol spent 15 years in consumer products marketing, with experience at HJ Heinz (UK), Quaker Oats, and Sara Lee. She brings a unique perspective with a strong financial knowledge underpinning to her marketing experience.
 
Carol holds an MBA in marketing and finance from the University of Chicago's Booth School of Business and an undergraduate degree in accounting from the University of Illinois.

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