frame We help frame the business issue and develop objectives so all understand the questions to be answered |
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sketch We develop a concrete design, monitor your study, and check early results to determine if adjustments need to be made. |
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lines We use the numbers generated by quantitative research to ground an idea, concept or decision. |
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color We interpret the nuances provided by qualitative research, revealing the essence of the customer’s perspective. |
With the interplay of data and insight...
a picture emerges.