|frame We help frame the
business issue and develop
objectives so all understand
the questions to be answered
|sketch We develop a concrete
design, monitor your study, and
check early results to determine if
adjustments need to be made.
|lines We use the numbers
generated by quantitative research to
ground an idea, concept or decision.
|color We interpret the nuances
provided by qualitative research,
revealing the essence of
the customer’s perspective.
With the interplay of data and insight...
a picture emerges.